Design as a key factor in Retail
Experts in cosmetics, perfume and beauty since 1939, Perfumerías Júlia is a family business of Andorran origin and international implantation, a reference in its sector. Characterised by the high quality of its more than 20,000 references, both in its own line of products and in its wide range of top brands, and an excellent customer service in its more than 30 shops, as well as its online shop. In 2003, its “Julia Bonet” Foundation created the “Perfume Museum” in Andorra, which soon became a reference point for learning about the history of humanity together with the world of fragrances and cosmetics.
What was our challenge?
Perfumerías Júlia operates in a competitive and demanding retail sector, so it has to adapt to the different campaigns and seasons of the year, even more so given its extensive national and international presence, with its large number of points of sale and its ecommerce, where the demand for needs is very high and the agility essential. Our challenge is based on providing support at a graphic level and executing the different adaptations to their campaigns and seasonal promotions..
¿Qué hicimos nosotros?
In 2020 we started working with Júlia Perfumeries, in close collaboration with their marketing department, with the mission of addressing their graphic needs by providing immediate response to the department and being able to graphically help them implement their marketing strategy, especially at their points of sale. The points of sale are also an important communication and brand image creation tool for Perfumerias Júlia, which means that a large part of our work involves designing and adapting the firm’s campaigns and promotions to the different media available in the shops: posters, digital screens and even the design of the shop windows themselves..
Perfumerías Júlia always takes care of every detail of its brand and its use in different promotions throughout the year and adaptations in all media, both physical and digital, so our work has to be very much in line with its philosophy, enhancing and adding value to its activity and its brand.
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