Orden Hospitalaria San Juan de Dios

The Orden Hospitalaria San Juan de Dios is one of the largest hospital groups in Spain. With more than 75 centres in Spain, its scope of action includes disability, teaching, research, mental health, health care…

Our work began with the San Juan de Dios Hospital in León in 2011 when we were commissioned to position it as the private hospital of reference in the province, transmitting that it is a modern and avant-garde hospital, without neglecting the value of hospitality that governs the Order.

From the beginning of our work with the hospital, we took on other marketing and graphic design projects for some other centres of the Order which had the same needs: to transmit the magnitude of the Order, but transmitting the values and particularities of each centre and each service, adapting to each target audience and area of reference.

With the centres that the Order has in León and Burgos, we carry out a global work. From the definition of the communication objectives to the execution of the necessary strategy to carry them out. Media plan, media relations, digital marketing, development of the annual communication campaigns, adaptation of the graphics to all printed materials and digital media, organisation of events, etc. Therefore, every year the objectives are set, the action plan is carried out and the results are measured in order to assess the work and obtain indicators with which to implement continuous improvements.

Following the corporate guidelines of the Orden Hospitalaria de San Juan de Dios, but understanding the idiosyncrasies of each place and the specific communication objectives in each case, we have been developing different works for other centres. For example, we have developed the web pages of the centres of San Sebastián, Vigo, Gijón or Mondragón, all of them following the same aesthetic, managing to convey that image of a hospital group, without forgetting the specific characteristics of each case.

We have also implemented the web pages of some centres of a more social nature and national scope such as the Santa María de la Paz Centre, the San Juan de Dios Shelter or the San Juan de Dios Social Work.