GRANDVALIRA

Grandvalira Resorts is the largest ski resort in the Pyrenees within the Principality of Andorra and has approximately 230 km of slopes. Every year many visitors from different parts of the world come to its slopes with children between the ages of 4 and 11, so it was decided to promote a strategy that would give a new, more fun image to its children’s circuits and allow it to continue growing.

Grandvalira presented us with the need to create a new thematic concept that would group together all the children’s circuits and, at the same time, allow for the creation of different circuit areas personalized by age groups that would be illustrated with friendly native animals as characters that would also symbolize the different levels of skiing and snowboarding.

With a naming already given by our client Grandvalira: Kids Forest, we created a logo in which all the elements that best define the personality and spectrum of their brand were present: winter, snowflakes, trees, the sun… We then illustrated each of the native animals that would be the characters of the Grandvalira children’s circuits and gave each of them a name and attributes that the children could identify with, so that the little ones could enjoy skiing and have fun in the snow.

Mona, a cheerful 4-year-old groundhog, represents children who are being introduced to the world of snow and are beginning to balance on skis. Bo, a friendly woodland rooster, symbolizes all the children who are learning to ski and little by little are gaining confidence and improving their technique for turning and braking. Vulpi, a daring and fun fox, represents children who control their skis and also dare to snowboard. Nae, a disciplined isard who has a perfect command of skiing and snowboarding, symbolizes all the older children who are completely independent on skis…

The four characters of Kids Forest, were not only created to illustrate the children’s circuits of Grandvalira, but they are also the real protagonists of the nurseries of the station.

Once the Kids Forest characters were created, we developed different corporate materials for the brand, as well as all the necessary merchandising and signs that would be placed on the ski slopes.